Tide — swim school website
A bold, photo-led site that sells the feeling of the pool before the price list.
Project
Web design · sports
Year
2026
My role
Web designer
overview
Tide is a website for a swim school that teaches kids, adults and competitive swimmers. The brief was a site that feels as energetic as a race day, while still making it easy for parents to find a class.
the problem
The old site was a price table and a contact form. It showed nothing of the atmosphere in the pool, so visitors couldn’t tell a fun kids’ class from squad training, and most left before booking.
solution
A heavy, all-caps type system paired with full-colour photography. The gallery mixes candid kids’ sessions with race moments and switches layout with one toggle, while dedicated sections explain the women’s-only classes, the therapy pool and the coach-to-swimmer ratio.
outcome
The gallery and the women’s-only section became the two most visited pages, and a parent can reach a trial booking in a couple of clicks from anywhere on the site.
6:1
Swimmers to a coach
34°C
Therapy pool
CPR · 3
Every coach certified
2
Gallery layouts, one toggle
the screens
